Globalizing tobacco control [electronic resource] : anti-smoking campaigns in California, France, and Japan / Roddey Reid.

By: Reid, Roddey, 1952-Contributor(s): ProQuest (Firm)Material type: TextTextSeries: Tracking globalizationPublication details: Bloomington : Indiana University Press, c2005Description: xii, 310 p. : illSubject(s): Smoking -- Government policy -- Cross-cultural studies | Smoking -- Government policy -- California | Smoking -- Government policy -- France | Smoking -- Government policy -- Japan | Smoking -- California -- Prevention | Smoking -- France -- Prevention | Smoking -- Japan -- PreventionGenre/Form: Electronic books.DDC classification: 362.29/67 LOC classification: RA1242.T6 | R435 2005Online resources: Click to View
Contents:
Global and local strategies: state and NGO initiatives, community mobilization, and social marketing -- The dynamics of collaboration and community input in the media campaign -- The campaign against secondhand smoke: family, ethical subjects, and the social body -- Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture -- France: unexceptional exceptionalism? -- Japan: in the shadow of colonialism and Japan tobacco.
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Includes bibliographical references (p. [265]-289) and index.

Global and local strategies: state and NGO initiatives, community mobilization, and social marketing -- The dynamics of collaboration and community input in the media campaign -- The campaign against secondhand smoke: family, ethical subjects, and the social body -- Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture -- France: unexceptional exceptionalism? -- Japan: in the shadow of colonialism and Japan tobacco.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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