Recruitment advertising as an instrument of employer branding : a linguistic perspective / by Jolanta Lacka-Badura.

By: �{ogon}acka-Badura, Jolanta [author.]Material type: TextTextPublisher: Newcastle upon Tyne, England : Cambridge Scholars Publishing, 2015Copyright date: {copy}2015Description: 1 online resource (258 pages) : illustrations, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9781443884587Subject(s): Help-wanted advertising | Branding (Marketing) | Business communicationGenre/Form: Electronic books.Additional physical formats: Print version:: Recruitment advertising as an instrument of employer branding : a linguistic perspective.DDC classification: 650.14 LOC classification: HF5549.5.R44 | .L335 2015Online resources: Click to View
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Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed June 16, 2016).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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