Marketing performance : 10 simple rules to navigate today's complex marketing analytics space / Thomas Bauer [and three others].

Contributor(s): Bauer, Thomas [author.]Material type: TextTextPublisher: Chichester, West Sussex, England : Wiley, 2016Copyright date: 2016Description: 1 online resource (200 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781119278290Subject(s): Marketing -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing performance : 10 simple rules to navigate today's complex marketing analytics space.DDC classification: 658.8 LOC classification: HF5415.13 | .M375 2016Online resources: Click to View
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Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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