Monetizing innovation : how smart companies design the product around the price / Madhavan Ramanujam, Georg Tacke.

By: Ramanujam, Madhavan [author.]Contributor(s): Tacke, Georg [author.]Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, 2016Copyright date: 2016Description: 1 online resource (259 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781119240877Subject(s): New products -- Marketing | PricingGenre/Form: Electronic books.Additional physical formats: Print version:: Monetizing innovation : how smart companies design the product around the price.DDC classification: 658.5/752 LOC classification: HF5415.153 | .R356 2016Online resources: Click to View
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Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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