Storytelling-case archetype decoding and assignment manual (SCADAM) / by Arch G. Woodside, Suresh C. Sood.

By: Woodside, Arch G [author.]Contributor(s): Sood, Suresh C [author.]Material type: TextTextSeries: Advances in culture, tourism and hospitality research ; Volume 11.Publisher: Bingley, [England] : Emerald, 2016Copyright date: 2016Edition: First editionDescription: 1 online resource (389 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781785602160Subject(s): Jung, C. G. (Carl Gustav), 1875-1961 | Consumer behavior | Marketing -- Psychological aspects | Consumers -- Attitudes | Archetype (Psychology)Genre/Form: Electronic books.Additional physical formats: Print version:: Storytelling-case archetype decoding and assignment manual (SCADAM)DDC classification: 658.8342 LOC classification: HF5415.32 | .W663 2016Online resources: Click to View
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Description based on online resource; title from PDF title page (ebrary, viewed May 2, 2016).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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