Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover.

By: Smith, Kerry, 1963- [author.]Contributor(s): Hanover, Dan, 1973- [author.]Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, [2016]Copyright date: 2016Description: 1 online resource (227 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781119145882Subject(s): Target marketing | Branding (Marketing)Genre/Form: Electronic books.Additional physical formats: Print version:: Experiential marketing : secrets, strategies, and success stories from the world's greatest brands.DDC classification: 658.8 LOC classification: HF5415.127 | .S65 2016Online resources: Click to View
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Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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