Marktforschung : grundlagen und praktische anwendungen / Jorg Koch, Peter Gebhardt, Florian Riedmuller.
Material type: TextPublisher: Berlin, [Germany] : De Gruyter Oldenbourg, 2016Copyright date: 2016Edition: 7., uberarbeitete und aktualisierte AuflageDescription: 1 online resource (342 pages) : illustrations, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9783110414110; 9783110426182Subject(s): Marketing research | Marketing research -- Consumer behaviorGenre/Form: Electronic books.Additional physical formats: Print version:: Marktforschung : grundlagen und praktische anwendungen.DDC classification: 658.83 LOC classification: HF5415.2 | .K634 2016Online resources: Click to ViewIncludes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed April 11, 2016).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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