Museum branding : how to create and maintain image, loyalty, and support / Margot Wallace.

By: Wallace, Margot A, 1941- [author.]Material type: TextTextPublisher: Lanham, Maryland : Rowman & Littlefield, 2016Copyright date: 2016Edition: Second editionDescription: 1 online resource (341 pages) : color illustrations, photographsContent type: text Media type: computer Carrier type: online resourceISBN: 9781442263468 (e-book)Subject(s): Museums -- United States -- Management | Museums -- Public relations -- United States | Business names -- United States | Branding (Marketing) -- United States | Museum attendance -- United StatesGenre/Form: Electronic books.Additional physical formats: Print version:: Museum branding : how to create and maintain image, loyalty, and support.DDC classification: 069.068 LOC classification: AM11 | .W35 2016Online resources: Click to View
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Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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