Marketing on a shoestring budget : a guide for small museums and historic sites / Deborah Pitel.

By: Pitel, Deborah [author.]Material type: TextTextSeries: American Association for State and Local History book seriesPublisher: Lanham, MD : Rowman & Littlefield, [2016]Copyright date: 2016Description: 1 online resource (185 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781442263529 (e-book)Subject(s): Museums -- United States -- Marketing | Museums -- Public relations -- United StatesGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing on a shoestring budget : a guide for small museums and historic sites.DDC classification: 069/.0688 LOC classification: AM11 | .P55 2016Online resources: Click to View
Contents:
Marketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks.
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Includes bibliographical references and index.

Marketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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