Marketing Management: Knowledge and Skills  / J. Paul Peter

SECTION I - ESSENTIALS OF MARKETINGPart A - Introduction Chapter 1: Strategic Planning and the Marketing Management ProcessPart B - Marketing Information, Research, and UnderstandingChapter 2: Marketing Research: Process and Systems for Decision MakingChapter 3: Consumer BehaviorChapter 4: Business, Government, and Institutional BuyingChapter 5: Market SegmentationPart C - The Marketing MixChapter 6: Product and Brand StrategyChapter 7: New Product Planning and DevelopmentChapter 8: Integrated Marketing CommunicationsChapter 9: Personal Selling, Relationship Building, and Sales ManagementChapter 10: Distribution StrategyChapter 11: Pricing StrategyPart D - Marketing in Special FieldsChapter 12: The Marketing of ServicesChapter 13: Global MarketingSECTION II - ANALYSING MARKETING PROBLEMS AND CASESSECTION III - FINANCIAL ANALYSIS FOR MARKETING DECISIONSSECTION IV - MARKETING MANAGEMENT CASESCase Group A: Market Opportunity AnalysisCase 1: McDonald's CorporationCase 2: Southwest AirlinesCase 3: South Delaware Coors, Inc. Case 4: Ruth's Chris: The High Stakes of International ExpansionCase 5: Coach, Inc.: Is Its Advantage in Luxury Handbags Sustainable?Case 6: Panera Bread CompanyCase Group B: Product StrategyCase 7: Starbucks - Early 2008Case 8: Your Home is a Good Place, Inc.Case 9: easyCar.comCase 10: The Lego Group: Building StrategyCase 11: The Launch of the Sony PlayStation 3Case Group C: Promotion StrategyCase 12: Mountain Dew: Selecting New CreativeCase 13: Red BullCase 14: "Hips Feel Good" - Dove's Campaign for Real BeautyCase Group D: Distribution StrategyCase 15: IKEA's Global Strategy: Furnishing the WorldCase 16: Pets.com Inc.: Rise and Decline of a Pet Supply RetailerCase 17: organicKidz: Marketing StrategyCase 18: The Challenges Facing eBay in 2008: Time for a Change in Strategy?Case 19: Wal - Mart Stores Inc. in 2008: Management's Initiatives to Transform the Company and Curtail Wal-Mart BashingCase Group E: Pricing StrategyCase 20: Schwinn BicyclesCase 21: Cowgirl ChocolatesCase 22: Clearwater TechnologiesCase Group F: Social and Ethical Issues in Marketing ManagementCase 23: E. & J. Gallo Winery (2007)Case 24: Abercrombie & Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy ApparelSECTION V - STRATEGIC MARKETING CASESCase 1: Yum! Brands, Pizza Hut, and KFCCase 2: Apple Inc. in 2010Case 3: EMR InnovationsCase 4: Gap Inc. in 2010: Is the Turnaround Strategy Working?Case 5: Harley - Davidson, Inc. - Motorcycle DivisionCase 6: PepsiCo's Diversification Strategy in 2008Case 7: Expresso EspressoCase 8: Pespironics, Incorporated: Take a Deep BreathCase 9: Research in Motion - Entering a New Era Case 10: Dell Inc. in 2008: Can It Overtake Hewlett ' Packard as the Worldwide Leader in Personal Computers?SECTION VI - DEVELOPING MARKETING PLANS

Enhances students knowledge of marketing management and to advance their skills in developing successful marketing strategies. This book focuses on the six stage learning approach.