Marketing management / Philip Kotler, Kevin Lane Keller

By: Philip KotlerContributor(s): Kevin Lane KellerMaterial type: TextTextPublication details: Upper Saddle River, NJ : Pearson Education, Inc. ,  2009Edition: 13th edDescription: XL, 816 p. : ill. ; 28 cmISBN: 9780131357976 DDC classification: 658.8
Contents:
PART 1: UNDERSTANDING MARKETING MANAGEMENT PART 2: CAPTURING MARKETING INSIGHTS PART 3: CONNECTING WITH CUSTOMERS PART 4: BUILDING STRONG BRANDS PART 5: SHAPING THE MARKET OFFERINGS PART 6: DELIVERING VALUE PART 7: COMMUNICATING VALUE PART 8: CREATING SUCCESSFUL LONG-TERM GROWTH
Summary: For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
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Item type Current library Call number Status Date due Barcode Item holds
BOOK BOOK BAC
PJ Library 		658.8 KOT  (Browse shelf (Opens below)) Available 3201546
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PART 1: UNDERSTANDING MARKETING MANAGEMENT
PART 2: CAPTURING MARKETING INSIGHTS
PART 3: CONNECTING WITH CUSTOMERS
PART 4: BUILDING STRONG BRANDS
PART 5: SHAPING THE MARKET OFFERINGS
PART 6: DELIVERING VALUE
PART 7: COMMUNICATING VALUE
PART 8: CREATING SUCCESSFUL LONG-TERM GROWTH

For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

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