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MARKETING MANAGEMENT / Yusniza Kamarulzaman, Nor Khalidah Abu

By: Yusniza KamarulzamanContributor(s): Nor Khalidah AbuMaterial type: Text

TextPublication details: Shah Alam: Oxford Fajar Sdn. Bhd., 2012. Description: 128 pages : illustrations ; 24 cmISBN: 9789834703691 DDC classification: 658.8

Contents:

Understanding marketing management -- Analyzing marketing opportunities -- Developing & managing the marketing mix -- Managing current issues in marketing.

Summary: The Oxford Revision Series: Marketing Management summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, and is divided into four parts, understanding marketing management, analyzing marketing opportunities, developing and managing the marketing mix and managing current issues in marketing. Chapters covering services management, global marketing, e-marketing, social and ethical strategies have also been included.

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
BOOK	BAC PJ Library	658.8 YUS (Browse shelf (Opens below))	Available		3201084

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Understanding marketing management --
Analyzing marketing opportunities --
Developing & managing the marketing mix --
Managing current issues in marketing.

The Oxford Revision Series: Marketing Management summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, and is divided into four parts, understanding marketing management, analyzing marketing opportunities, developing and managing the marketing mix and managing current issues in marketing. Chapters covering services management, global marketing, e-marketing, social and ethical strategies have also been included.

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