MARKETING / Paul Baines & Chris Fill

By: Paul BainesMaterial type: TextTextPublication details: Oxford : Oxford University Press,  2014Edition: 3rd edDescription: XXVIII, 737 p. : ill. ; 26 cmISBN: 9780199659531 DDC classification: 658.8
Contents:
PART ONE: MARKETING FUNDAMENTALS; PART TWO: PRINCIPLES OF MARKETING MANAGEMENT; PART THREE: THE MARKETING MIX; PART FOUR: PRINCIPLES OF RELATIONAL MARKETING; PART FIVE: CRITIQUE AND CHANGE IN MARKETING PRACTICE
Summary: Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must have textbook for students looking to excel in their studies and careers.
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Item type Current library Call number Status Date due Barcode Item holds
BOOK BOOK BAC
PJ Library 		658.8 BAI  (Browse shelf (Opens below)) Available 3201755
BOOK BOOK BAC
PJ Library 		658.8 BAI  (Browse shelf (Opens below)) Available 3201773
BOOK BOOK BAC
PJ Library 		658.8 BAI  (Browse shelf (Opens below)) Available 3201961
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PART ONE: MARKETING FUNDAMENTALS; PART TWO: PRINCIPLES OF MARKETING MANAGEMENT; PART THREE: THE MARKETING MIX; PART FOUR: PRINCIPLES OF RELATIONAL MARKETING; PART FIVE: CRITIQUE AND CHANGE IN MARKETING PRACTICE

Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must have textbook for students looking to excel in their studies and careers.

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