Management: An Introduction / David Boddy

By: David BoddyMaterial type: TextTextPublication details: Harlow, United Kingdom: Pearson Education Limited, 2016. Edition: 7th edDescription: xx, 703 pages : illustrations ; 27 cmISBN: 9781292088594 DDC classification: 658 Summary: This is an accessible and academically rigorous guide to the themes and functions of management. It contains in depth case studies that examine key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation, and Management in Practice features insights into contemporary management activities. Entrepreneurship, sustainability, governance and internationalization are integrated throughout, giving clear guidance on how students can further their understanding of these key topics.
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Includes index.

This is an accessible and academically rigorous guide to the themes and functions of management. It contains in depth case studies that examine key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation, and Management in Practice features insights into contemporary management activities. Entrepreneurship, sustainability, governance and internationalization are integrated throughout, giving clear guidance on how students can further their understanding of these key topics.

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