The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
Material type: TextPublisher: Hoboken, New Jersey : Wiley, 2015Copyright date: 2015Edition: Fifth editionDescription: 1 online resource (465 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781119070665; 9781119070672Other title: New rules of marketing and PRSubject(s): Internet marketing | Public relationsGenre/Form: Electronic books.Additional physical formats: Print version:: New rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly.DDC classification: 658.8/72 LOC classification: HF5415.1265 | .S368 2015Online resources: Click to ViewNo physical items for this record
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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