Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world / Pierre Mora.
Material type: TextSeries: Management for professionalsPublisher: Cham, Switzerland : Springer, 2016Copyright date: 2016Description: 1 online resource (225 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9783319244815 (e-book)Subject(s): Wine tourism -- Case studies | Advertising -- Wine | Wine industry -- Management -- Case studiesGenre/Form: Electronic books.Additional physical formats: Print version:: Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world.DDC classification: 663.2 LOC classification: TP548.5.T68 | .M673 2016Online resources: Click to ViewIncludes bibliographical references at the end of each chapters and index.
Description based on online resource; title from PDF title page (ebrary, viewed December 16, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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