Flavor of the month [electronic resource] : why smart people fall for fads / Joel Best.

By: Best, JoelContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Berkeley : University of California Press, c2006Description: xi, 201 pSubject(s): Social institutions | Fads -- Social aspects | Diffusion of innovationsGenre/Form: Electronic books.DDC classification: 306 LOC classification: HM826 | B47 2006Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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