Public information campaigns & opinion research [electronic resource] : a handbook for the student & practitioner / edited by Hans-Dieter Klingemann and Andrea Roemmele.

Contributor(s): Klingemann, Hans-Dieter | Rommele, Andrea, 1967- | ProQuest (Firm)Material type: TextTextPublication details: London ; Thousands Oaks : SAGE, 2002Description: xiv, 193 p. : illOther title: Public information campaigns and opinion researchSubject(s): Advertising, Political | Political campaigns | Public opinion polls | Communication in politics | Advocacy advertising | Advertising campaignsGenre/Form: Electronic books.DDC classification: 659.1/932 LOC classification: JF2112.A4 | P83 2002Online resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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