Handbook of media branding / Gabriele Siegert [and three others], editors.

Contributor(s): Siegert, Gabriele [editor.]Material type: TextTextPublisher: Cham, Switzerland : Springer, 2015Copyright date: 2015Description: 1 online resource (405 pages) : illustrations, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9783319182360 (e-book)Subject(s): Branding (Marketing) -- Handbooks, manuals, etc | Mass media -- Management -- Handbooks, manuals, etcGenre/Form: Electronic books.Additional physical formats: Print version:: Handbook of media branding.DDC classification: 658.827 LOC classification: HF5415.1255 | .H363 2015Online resources: Click to View
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Includes bibliographical references at the end of each chapters and index.

Description based on online resource; title from PDF title page (ebrary, viewed August 24, 2015).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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