The great American blow-up [electronic resource] : puffery in advertising and selling / Ivan L. Preston.

By: Preston, Ivan L, 1931-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Madison, Wis. : University of Wisconsin Press, c1996Edition: Rev. edDescription: viii, 243 pSubject(s): Advertising -- United States | Selling | Advertising laws -- United StatesGenre/Form: Electronic books.DDC classification: 659.1 LOC classification: HF5813.U6 | P68 1996Online resources: Click to View
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Includes bibliographical references (p. 197-227) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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