Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel, PhD.

By: Nykiel, Ronald AMaterial type: TextTextSeries: Best business booksPublisher: New York : Routledge, 2011Description: 1 online resource (328 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9780203862629Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- PlanningGenre/Form: Electronic books.DDC classification: 658.8/02 LOC classification: HF5415.135 | .N95 2011Online resources: Click to View
Contents:
part A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit.
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Includes bibliographical references and index.

part A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit.

Description based on online resource; title from PDF title page (ebrary, viewed November 22, 2013).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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