Pachangas [electronic resource] : borderlands music, U.S. politics, and transnational marketing / by Margaret E. Dorsey.
Material type: TextPublication details: Austin : University of Texas Press, c2006Edition: 1st edDescription: x, 235 p. : illSubject(s): Campaign funds -- Texas | Business and politics -- Texas, South | Corporate sponsorship -- Texas, South | Festivals -- Texas, South | Texas, South -- Social life and customsGenre/Form: Electronic books.DDC classification: 324.7/8/09764 LOC classification: JK1991.5.T4 | D67 2006Online resources: Click to ViewIncludes bibliographical references (p. [207]-222) and index.
Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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