Pachangas [electronic resource] : borderlands music, U.S. politics, and transnational marketing / by Margaret E. Dorsey.

By: Dorsey, Margaret E. (Margaret Ellen), 1973-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: Austin : University of Texas Press, c2006Edition: 1st edDescription: x, 235 p. : illSubject(s): Campaign funds -- Texas | Business and politics -- Texas, South | Corporate sponsorship -- Texas, South | Festivals -- Texas, South | Texas, South -- Social life and customsGenre/Form: Electronic books.DDC classification: 324.7/8/09764 LOC classification: JK1991.5.T4 | D67 2006Online resources: Click to View
Contents:
Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references (p. [207]-222) and index.

Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

There are no comments on this title.

to post a comment.