Smart alliance [electronic resource] : how a global corporation and environmental activists transformed a tarnished brand / J. Gary Taylor and Patricia J. Scharlin.

By: Taylor, J. GaryContributor(s): Scharlin, Patricia J | ProQuest (Firm)Material type: TextTextPublication details: New Haven : Yale University Press, c2004Description: xxi, 278 p. : illSubject(s): Chiquita Brands International | Rainforest Alliance | Banana trade -- Environmental aspectsGenre/Form: Electronic books.DDC classification: 338.8/8734772 LOC classification: HD9259.B3 | C578 2004Online resources: Click to View
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Includes bibliographical references (p. 267-269) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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