Brewed in Japan [electronic resource] : the evolution of the Japanese beer industry / Jeffrey W. Alexander.
Material type: TextPublication details: Honolulu : UBC Press, 2013Description: xii, 302 p. : illISBN: 9780774825061 (electronic bk.)Subject(s): Beer industry -- Japan -- HistoryGenre/Form: Electronic books.LOC classification: HD9397.J32 | A44 2013Online resources: Click to ViewFirst published in Canada by UBC Press.
Includes bibliographical references and index.
Includes bibliographical references and index.
Introduction: beer's evolution into a Japanese commodity -- Foreign influences: the origins of Japan's beer brewing industry, 1868-1906 -- Keeping up appearances: maintaining beer's German authenticity, 1906-36 -- Brewing self-sufficiency: beer, empire, and the wartime command economy, 1937-45 -- "The taste of home": beer as postwar Japanese commodity, 1945-72 -- Learning from Japan: "Orion beer" and Okinawan consumer identity, 1945-72 -- Indigenous brews: innovation, entrepreneurship, and beer's continuing evolution.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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