Marketing food brands in Italy [electronic resource] : a case study approach / guest editor Carlo Alberto Pratesi.

Contributor(s): Pratesi, Carlo Alberto | ProQuest (Firm)Material type: TextTextSeries: British food journal ; v.104, no. 6Publication details: Bradford, England : Emerald Group Publishing, c2002Description: 55 pSubject(s): Food industry and trade -- Italy -- Case studies | Marketing -- Italy -- Case studiesGenre/Form: Electronic books.LOC classification: HD9000.5 | .M37 2002Online resources: Click to View
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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