Typical food products marketing [electronic resource] : tales from the Italian food and beverages industry : a case study approach / guest editors Claudia Vignalia and Professor Alberto Mattiacci.

Contributor(s): Mattiacci, Alberto | Vignalia, Claudia | ProQuest (Firm)Material type: TextTextSeries: British Food Journal ; v.106, no. 10/11Publication details: Bradford, England : Emerald Group Publishing, c2004Description: 167 pSubject(s): Food industry and trade | Food -- MarketingGenre/Form: Electronic books.LOC classification: HD9000.5 | .T97 2004Online resources: Click to View
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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