Frontrunners or copycats? [electronic resource] / Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors).

Contributor(s): Handelshjskolen i Kbenhavn. Center for Marketing Communication | ProQuest (Firm)Material type: TextTextPublication details: Copenhagen ; Herndon, VA : Copenhagen Business School Press, 2005Edition: 1st edDescription: 172 p. : illSubject(s): Child consumers -- Congresses | Young consumers -- Congresses | Children -- Economic conditions -- Congresses | Teenagers -- Economic conditions -- Congresses | Advertising and children -- Congresses | Advertising and youth -- CongressesGenre/Form: Electronic books.LOC classification: HF5415.32 | .F76 2005Online resources: Click to View
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Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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