Branding and advertising [electronic resource] / edited by Flemming Hansen & Lars Bech Christensen.

Contributor(s): Hansen, Flemming, Prof | Christensen, Lars Bech | ProQuest (Firm)Material type: TextTextPublication details: [Copenhagen] : Herndon, VA : Copenhagen Business School Press ; Distribution, North America, Copenhagen Business School Press Books International, 2003Edition: 1st edDescription: 473 p. : illSubject(s): Advertising | Brand name productsGenre/Form: Electronic books.LOC classification: HF5821 | .B73 2003Online resources: Click to View
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Includes bibliographical references (p. 410-469).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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