Corporate branding [electronic resource] : purpose/people/process : towards the second wave of corporate branding / edited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba.

Contributor(s): Schultz, Majken | Yun, Mi Antorini | Csaba, Fabian F | ProQuest (Firm)Material type: TextTextPublication details: Kge, Denmark ; Herndon, VA : Copenhagen Business School Press, 2005Edition: 1. edDescription: 252 p. : illSubject(s): Brand name products -- Management | Corporate imageGenre/Form: Electronic books.LOC classification: HD69.B7 | C677 2005Online resources: Click to View
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Includes bibliographical references (p. 233-252).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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