Marketing across cultures in Asia [electronic resource] : a practical guide / Richard R. Gesteland & Georg F. Seyk.

By: Gesteland, Richard RContributor(s): Seyk, Georg F | ProQuest (Firm)Material type: TextTextPublication details: Copenhagen ; Herndon, VA : Copenhagen Business School Press, c2002Description: 188 p. : mapsSubject(s): Business etiquette -- Asia | Marketing -- Cross-cultural studies | Intercultural communication | Negotiation in business -- Cross-cultural studiesGenre/Form: Electronic books.LOC classification: HF1416 | .G437 2002Online resources: Click to View
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Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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