The language of graphic design [electronic resource] : an illustrated handbook for understanding fundamental design principles / Richard Poulin.

By: Poulin, RichardContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Beverly, Mass. : Rockport Publishers, c2011Description: 287 p. : ill. (chiefly col.)ISBN: 9781610602334 (electronic bk.)Other title: Illustrated handbook for understanding fundamental design principlesSubject(s): Graphic arts | DesignGenre/Form: Electronic books.DDC classification: 741.6 LOC classification: NC997 | .P63 2011Online resources: Click to View
Contents:
Point -- Line -- Shape -- Form -- Light -- Color -- Texture -- Scale -- Movement -- Space -- Balance -- Symmetry -- Asymmetry -- Tension -- Closure -- Expression -- Abstraction -- Tone -- Contrast -- Figure ground -- Frame -- Proportion -- Image -- Pattern -- Typography -- Grid.
Summary: 'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.
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Includes bibliographical references (p. 272-274) and index.

Point -- Line -- Shape -- Form -- Light -- Color -- Texture -- Scale -- Movement -- Space -- Balance -- Symmetry -- Asymmetry -- Tension -- Closure -- Expression -- Abstraction -- Tone -- Contrast -- Figure ground -- Frame -- Proportion -- Image -- Pattern -- Typography -- Grid.

'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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