Maximum influence [electronic resource] : the 12 universal laws of power persuasion / Kurt W. Mortensen.

By: Mortensen, Kurt WContributor(s): ProQuest (Firm)Material type: TextTextPublication details: New York : American Management Association, c2004Edition: 1st edDescription: viii, 240 pSubject(s): Persuasion (Psychology) | Influence (Psychology) | Success -- Psychological aspectsGenre/Form: Electronic books.DDC classification: 153.8/52 LOC classification: BF637.P4 | M67 2004Online resources: Click to View
Contents:
Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue.
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Includes bibliographical references and index.

Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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