Eco-business [electronic resource] : a big-brand takeover of sustainability / Peter Dauvergne and Jane Lister.

By: Dauvergne, PeterContributor(s): Lister, Jane | ProQuest (Firm)Material type: TextTextPublication details: Cambridge, Mass. : MIT Press, 2013Description: x, 194 pISBN: 9780262313063 (electronic bk.)Subject(s): Sustainable development -- Environmental aspects | Branding (Marketing)Genre/Form: Electronic books.DDC classification: 658.4/083 LOC classification: HC79.E5 | D346 2013Online resources: Click to View
Contents:
Acknowledgments -- Acronyms -- The politics of big brand sustainability -- The eco-business setting -- The eco-business market advantage -- Eco-business tools of supply chain power -- The supply chain eco-business of brand growth -- Eco-business governance -- Bibliographical references -- Index.
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Includes bibliographical references and index.

Acknowledgments -- Acronyms -- The politics of big brand sustainability -- The eco-business setting -- The eco-business market advantage -- Eco-business tools of supply chain power -- The supply chain eco-business of brand growth -- Eco-business governance -- Bibliographical references -- Index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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