Strategic Marketing David W. Cravens, Nigel F. Piercy
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TextPublication details: McGraw Hill Higher Education ; 2020 Edition: 10th EdISBN: 9780071326230 DDC classification: 658.802 Summary: The tenth edition of Strategic Marketing by Cravens/Piercy ia a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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BAC PJ Library | 658.802 CRA (Browse shelf (Opens below)) | Available | 3103169 | ||
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BAC PJ Library | 658.802 CRA (Browse shelf (Opens below)) | Available | 3103183 | ||
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BOOK
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BAC PJ Library | 658.802 CRA (Browse shelf (Opens below)) | Available | 3203649 |
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| 658.80095 ARM Marketing : an introduction : an Asian perspective / | 658.802 CRA Strategic Marketing | 658.802 CRA Strategic Marketing | 658.802 CRA Strategic Marketing | 658.802 HOO Marketing Strategy and Competitive Positioning / | 658.802 HOO Marketing Strategy and Competitive Positioning / | 658.802 HOO Marketing Strategy and Competitive Positioning / |
The tenth edition of Strategic Marketing by Cravens/Piercy ia a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation.
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