Direct Mail als Kommunikationsmedium im Kulturmarketing [electronic resource] : eine empirische Wirkungsanalyse am Beispiel der documenta 12 unter Berucksichtigung von B2B- und B2C-Zielgruppen / Eva Janina Korzen.
Material type: TextPublication details: Kassel : Kassel University Press, c2011Description: xix, 341 p. : illSubject(s): Advertising, Direct-mail -- Social aspects | Direct marketing -- Social aspectsGenre/Form: Electronic books.LOC classification: HF5861 | .K67 2011Online resources: Click to View Dissertation note: Dissertation (Dr. rer. pol.)--Universitat Kassel, 2011.No physical items for this record
Dissertation (Dr. rer. pol.)--Universitat Kassel, 2011.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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