Direct Mail als Kommunikationsmedium im Kulturmarketing [electronic resource] : eine empirische Wirkungsanalyse am Beispiel der documenta 12 unter Berucksichtigung von B2B- und B2C-Zielgruppen / Eva Janina Korzen.

By: Korzen, Eva JaninaContributor(s): ProQuest (Firm)Material type: TextTextPublication details: Kassel : Kassel University Press, c2011Description: xix, 341 p. : illSubject(s): Advertising, Direct-mail -- Social aspects | Direct marketing -- Social aspectsGenre/Form: Electronic books.LOC classification: HF5861 | .K67 2011Online resources: Click to View Dissertation note: Dissertation (Dr. rer. pol.)--Universitat Kassel, 2011.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Dissertation (Dr. rer. pol.)--Universitat Kassel, 2011.

Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

There are no comments on this title.

to post a comment.