CRM unplugged [electronic resource] : releasing CRM's strategic value / Philip Bligh, Douglas Turk.

By: Bligh, PhilipContributor(s): Turk, Douglas | ProQuest (Firm)Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2004Description: xviii, 205 p. : illSubject(s): Customer relations -- Management | Customer relations -- Management -- Data processingGenre/Form: Electronic books.DDC classification: 658.8/12 LOC classification: HF5415.5 | .B56 2004Online resources: Click to View
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Includes bibliographic references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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