Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement / Klaus Zwerina.

By: Zwerina, Klaus [author.]Material type: TextTextSeries: Contributions to management sciencePublisher: Berlin, [Germany] ; Heidelberg, [Germany] : Springer-Verlag, 1997Copyright date: 1997Description: 1 online resource (173 pages) : illustrations, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9783642500138 (e-book)Subject(s): Consumers' preferencesGenre/Form: Electronic books.Additional physical formats: Print version:: Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement.DDC classification: 658.8343 LOC classification: HF5415.32 | .Z847 1997Online resources: Click to View
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"With 8 Figures and 12 Tables."

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed June 9, 2017).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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