A Short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.

By: White, Michael, 1951-Contributor(s): ProQuest (Firm)Material type: TextTextSeries: Short course in international trade seriesPublication details: Novato, CA : World Trade Press, 2002Description: x, 182 pOther title: International marketing blundersSubject(s): Export marketing | International business enterprises -- Management | Business failuresGenre/Form: Electronic books.DDC classification: 658.8/48 LOC classification: HF1416 | .W48 2002Online resources: Click to View
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Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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