The rhetoric of moral protest : public campaigns, celebrity endorsement, and political mobilization / Christian Lahusen.
Material type: TextSeries: De Gruyter studies in organization ; 76Publisher: Berlin ; New York : W. de Gruyter, 1996Description: 1 online resource (444 pages) : illustrations, musicContent type: text Media type: computer Carrier type: online resourceISBN: 9783110813258Subject(s): Popular music -- Political aspects | Music -- Social aspects | Advertising campaigns | Social movementsGenre/Form: Electronic books.Additional physical formats: Print version:: rhetoric of moral protest : public campaigns, celebrity endorsement, and political mobilization.DDC classification: 306.4/84 LOC classification: ML3470 | .L35 1996Online resources: Click to ViewIncludes bibliographical references (pages [395]-425).
part I. Towards a theory of political mobilization -- part II. Investing in popular music : the opportunities for campaigning -- part III. Designing and composing protest simulacra : the campaign events and artifacts -- part IV. Understanding and explaining mobilization : campaign strategies and organized collective action -- part V. The globalization of collective action : international campaigns in context.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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