Strategic marketing [electronic resource] : an introduction / Tony Proctor.

By: Proctor, TonyContributor(s): ProQuest (Firm)Material type: TextTextPublication details: London ; New York : Routledge, 2000Description: xvii, 318 p. : illSubject(s): Marketing -- Decision making | Marketing -- ManagementGenre/Form: Electronic books.DDC classification: 658.8/02 LOC classification: HF5415.135 | .P76 2000Online resources: Click to View
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Includes bibliographical references (p. [303]-312) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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