Global marketing management [electronic resource] : (under value-based integrated customerised approach) / S.A. Sherlekar, Virendra Sharad Sherlekar.

By: Sherlekar, S. AContributor(s): Sherlekar, Virendra Sharad | ProQuest (Firm)Material type: TextTextPublication details: Mumbai [India] : Himalaya Pub. House, 2010Edition: Rev. edDescription: 578 p. : illSubject(s): Export marketing -- Management | International business enterprises -- ManagementGenre/Form: Electronic books.LOC classification: HF1416 | .S54 2010Online resources: Click to View
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Includes bibliographical references (p. [572]) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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