The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior / Michael W. Lowenstein.

By: Lowenstein, Michael W, 1942- [author.]Material type: TextTextPublisher: Milwaukee, Wisconsin : ASQ Quality Press, 2011Copyright date: 2012Description: 1 online resource (398 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9780873898119Subject(s): Customer loyalty | Customer services | Customer relationsGenre/Form: Electronic books.Additional physical formats: Print version:: Customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior.DDC classification: 658.8/12 LOC classification: HF5415.5 | .L685 2011Online resources: Click to View
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Includes bibliographical references (pages 337-347) and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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