Customer loyalty programmes and clubs [electronic resource] / Stephan A. Butscher.

By: Butscher, Stephan AContributor(s): Butscher, Stephan A. Customer clubs and loyalty programmes | ProQuest (Firm)Material type: TextTextPublication details: Aldershot, England ; Burlington, VT : Gower, c2002Edition: 2nd edDescription: xiv, 206 p. : illSubject(s): Customer clubs | Customer loyalty programsGenre/Form: Electronic books.DDC classification: 658.8/12 LOC classification: HF5415.525 | .B87 2002Online resources: Click to View
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Rev. ed. of: Customer clubs and loyalty programmes, 1998.

Includes bibliographical references (p. [191]-201) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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