Marketing the museum [electronic resource] / Fiona McLean.

By: McLean, Fiona, 1961-Contributor(s): ProQuest (Firm)Material type: TextTextPublication details: London ; New York : Routledge, 1997Description: 257 p. : illSubject(s): Museums -- Marketing | Museums -- ManagementGenre/Form: Electronic books.DDC classification: 069/.5 LOC classification: AM121 | .M4 1997Online resources: Click to View
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Includes bibliographical references (p. 232-245) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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