Behavioral marketing : delivering personalized experiences at scale / Dave Walters.

By: Walters, Dave, 1968- [author.]Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, 2015Copyright date: 2015Description: 1 online resource (255 pages) : illustrations (some color), charts, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9781119076438; 9781119076391Subject(s): Internet marketing | Customer relations | Consumers' preferencesGenre/Form: Electronic books.Additional physical formats: Print version:: Behavioral marketing : delivering personalized experiences at scale.DDC classification: 658.8/72 LOC classification: HF5415.1265 | .W3655 2015Online resources: Click to View
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

There are no comments on this title.

to post a comment.