Content marketing e creazione di valore : Aspetti definitori e metriche di misurazione / Niccolo Gordini, Elisa Rancati.
Material type: TextPublisher: Turin, [Italy] : G. Giappichelli Editore, 2014Copyright date: 2014Description: 1 online resource (129 pages) : illustrations, tablesContent type: text Media type: computer Carrier type: online resourceISBN: 9788892157842Subject(s): Business | Direct marketing | Direct sellingGenre/Form: Electronic books.Additional physical formats: Print version:: Content marketing e creazione di valore : Aspetti definitori e metriche di misurazione.DDC classification: 650 LOC classification: HF5351 | .G673 2014Online resources: Click to ViewIncludes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed June 27, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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