La longue traine et Chris Anderson : quand la diversite de l'offre est plus rentable que les blockbusters / par Ariane de Saeger ; avec la collaboration de Anne-Christine Cadiat.
Material type: TextSeries: Gestion & marketing ; Numero 26.Publisher: Namur : 50Minutes, [2015]Copyright date: 2015Description: 1 online resource (33 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9782806264060Subject(s): Internet marketingGenre/Form: Electronic books.Additional physical formats: Print version:: Longue traine et Chris Anderson : quand la diversite de l'offre est plus rentable que les blockbusters.DDC classification: 658.872 LOC classification: HF5415.1265 | .D4 2015Online resources: Click to ViewNo physical items for this record
Includes bibliographical references.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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