Brand, identity and corporate reputation / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias.

Contributor(s): Lim, Ming [editor.] | Machado, Joana Cesar [editor.] | Iglesias, Oriol [editor.]Material type: TextTextSeries: Marketing Intelligence & Planning ; Volume 33 Number 2Publisher: [Bradford, West Yorkshire, England] : Emerald, [2015]Copyright date: 2015Description: 1 online resource (115 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781784419448Subject(s): Branding (Marketing) | Business communication | Corporate image | Corporations -- Public relationsGenre/Form: Electronic books.Additional physical formats: Print version:: Brand, identity and corporate reputation.DDC classification: 658.827 LOC classification: HF5415.1255 | .B736 2015Online resources: Click to View
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Includes bibliographical references.

Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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