ECONOMICS FOR BUSINESS / John Sloman; Dean Garratt; Jon Guest; Elizabeth Jones

Part A. BUSINESS AND ECONOMICS. 1 The business environment and business economics --
2 Economics and the world of business --
3 Business organisations --
Part B. BUSINESS AND MARKETS. 4 The working of competitive markets --
5 Business in a market environment --
Part C. BACKGROUND TO DEMAND. 6 Demand and the consumer --
7 Demand and the firm --
8 Products, marketing and advertising --
Part D. BACKGROUND TO SUPPLY. 9 Costs of production --
10 Revenue and profit --
Part E. SUPPLY: SHORT-RUN PROFIT MAXIMISATION. 11 Profit maximisation under perfect competition and monopoly --
12 Profit maximisation under imperfect competition --
Part F. SUPPLY: ALTERNATIVE STRATEGIES. 13 An introduction to business strategy --
14 Alternative theories of the firm --
15 Growth strategy --
16 The small-firm sector --
17 Pricing strategy --
Part G. THE FIRM IN THE FACTOR MARKET. 18 Labour markets, wages and industrial relations --
19 Investment and the employment of capital --
Part H. THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS. 20 Reasons for government intervention in the market --
21 Government and the firm --
22 Government and the market --
Part I. BUSINESS IN THE INTERNATIONAL ENVIRONMENT. 23 Globalisation and multinational business --
24 International trade --
25 Trading blocs --
Part J. THE MACROECONOMIC ENVIRONMENT. 26 The macroeconomic environment of business --
27 The balance of payments and exchange rates --
28 Banking, money and interest rates --
29 Business activity, employment and inflation --
Part K. MACROECONOMIC POLICY. 30 Demand-side policy --
31 Supply-side policy --
32 International economic policy.