Economics for Business / David Begg and Damian Ward.

By: David BeggMaterial type: TextTextPublication details: Maidenhead, Berkshire : McGraw Hill Higher Education,  2012Edition: 4th edDescription: xv, 451 pages : color illustrations ; 27 cmISBN: 9780077139452 DDC classification: 338.5024
Contents:
SECTION 1. Introduction. Economics for business -- SECTION 2. Understanding markets. Consumers in the market place -- Firms in the market place -- Markets in action -- SECTION 3. Competition and profitability. Market structure and firm performance -- Strategic rivalry -- Growth strategies -- Governing business -- SECTION 4. Domestic macroeconomics. Introduction to the macroeconomy -- Measuring macroeconomic variables and policy issues -- Expenditure and fiscal policy -- Money, banking and interest -- Inflation, output and economic policy -- Supply-side policies and economic growth -- SECTION 5. Global economics. Exchange rates and the balance of payments -- Globalization -- Glossary.
Summary: Offering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day. Thus, the text emphasizes economic reasoning as the solution to business problems.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
BOOK BOOK BAC
PJ Library 		338.5024 BEG (Browse shelf (Opens below)) Checked out 05/31/2024 3201855
Total holds: 0

SECTION 1. Introduction. Economics for business --
SECTION 2. Understanding markets. Consumers in the market place --
Firms in the market place --
Markets in action --
SECTION 3. Competition and profitability. Market structure and firm performance --
Strategic rivalry --
Growth strategies --
Governing business --
SECTION 4. Domestic macroeconomics. Introduction to the macroeconomy --
Measuring macroeconomic variables and policy issues --
Expenditure and fiscal policy --
Money, banking and interest --
Inflation, output and economic policy --
Supply-side policies and economic growth --
SECTION 5. Global economics. Exchange rates and the balance of payments --
Globalization --
Glossary.

Offering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day. Thus, the text emphasizes economic reasoning as the solution to business problems.

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